Taiwan is a famous paradise for gourmet food. From north to south Taiwan with immigrants from different historical period and fusion cuisine with different aboriginal peoples, there is just countless diversity one could ever discover. Every type of cooking from provincial types from China, to Japanese, American and Europeans style, each has all evolved into a unique style of Taiwan’s dining culture. Among them, the most representative one could never ever miss is – the night market...
Part 1, Part 2, Part 3, Part 4
Television commercials work well if the soundtracks that are used fit with the visuals, branding, and target audience (young, hip, and creative). Definitely. And behind the soundtracks are one of the most popular bands emerging from the independent scene.
Here is UpDharmaDown for the McDonald's "Float Away" TVC:
Fast-rising band Taken By Cars with DJ Funky Avy for Motorola and Smart Communications (local telecommunications company):
...
80% of the body weight is water. But admit it, how many percent in it is made up of Coca Cola, Pepsi, Red Bull or Number one...? Nowaday, people don’t just drink water. There are a lot more beverage products in the market for you to choose from soda, beer to energy drinks. Without a dominating presence by the big brothers Coca-Cola or Pepsi , makers of so-called energy drinks like Red Bull (Austria), Samurai (Japan), Lipovitan (japan)… have been quietly, without much fanfare, slipped ...
From the time I was in school, Aarey's Energee drink has been the only soft drink that has got me hooked on to it. Unlike the colas of today that harm the body, this drink actually has nutritional value since its milk based. Many people even in India have not heard of this drink because its unique to the city and perhaps a few places in the state of Maharashtra.
Energee, that's how its spelt, is not available in any retail outlets or general stores, but Aarey Milk, the producer of the d...
The ever-popular Irani cafes of Mumbai, that have been part of city's cultural heritage still remain one of the few places where time moves in a slow motion, providing a respite from a fast-paced urban life of Mumbai.
Although most of them have closed down due to increase in new-age coffee shops and fast-food joints, there are still around twenty-five Irani cafes,most of them concentrated in busy areas of South Mumbai, that have survived the test of time.
Irani Cafes are the only r...
Prithvi cafe in Juhu, the western suburb of Mumbai, conjures up fond memories of college days when my friends and myself would go there to enjoy the relaxed atmosphere, while sipping on hot cup of tea and relishing some delectable snacks. The open air cafe, next to the popular Prithvi theatre has a very unpretentious feel to it, that's what I like about it. The dimly lit paper lanterns, stone benches, bamboo fencing and a reinvented menu savouring the culinary delicacies of Mumbai, makes ...
Amsterdam's famous Supperclub has arrived on our sandy shores! On relaxing beds you'll be served dinner and drinks afterwhich the party commences. I went just two weeks ago. It's built in a very different way from other clubs in that it was meant for people-watching and picking up.What I liked about that place was a good mix of international guests and that the club incorporated live visuals with its music. And it was a plesant surprise that the VJ was my friend.
One thing abou...
There was a time when Doutor, Japanese coffee chain was dominated in every city in Japan before Starbucks. Doutor has now over 800 shops nationwide since 1962. You can smoke, and coffee price is cheap. (A cup of regular coffee price is still Y200 whereas a cheapest coffee at Starbucks is Y290!) Although it depends what you expect from your coffee shop, business people tend to go into Doutor for their coffee price and quickness. Starbucks, since they offer nice and comfortable loung...
SHINSEI BANK is an untraditional bank brand which has offered unique marketing approach. For example, they collaborate with other services to enrich their brand image and add customer offerings besides banking in order to appeal customers.
At Omotesando Hills, SHINSEI BANK opened “SHINSEI BANK DE’LONGHI CAFÉ” collaborated with a popular Italian electric household appliances brand; DE’LONGHI to offer café and its showcase within the same area where ATMs and SHINSEI BANK...
McDonalds are always easy hang-out places for youth. Offering $1 menu better appeals them to hang out and chat during their free time! Also, taking an advantage of their 24H open business hours, people tend to kill time on waiting for a first train to go home after all-nighters. (You see many people sleeping, falling asleep, or fixing their make-up in early morning). At the same time, McDonalds are few public spaces with WiFi service, so after they upgraded their breakfast menu ...
